Περιγραφή εργασίας

This position offers a rare opportunity to run an entire digital marketing function, currently handled by external agencies, from within a professional corporate environment.

The successful candidate will lead our search engine optimisation, manage our Google Ads campaigns, and position the firm as a cited authority within AI search platforms such as ChatGPT, Google AI Overviews and Perplexity. This role is ideal for a candidate who combines technical SEO ability with commercial judgement and wishes to own strategy and results rather than execute instructions.

Key Responsibilities

• Develop and deliver the firm's SEO strategy, covering keyword research, content architecture, on-page optimisation and technical performance.
• Plan and produce content clusters on the firm's core service areas, working from technical material provided by the advisory team.
• Build the firm's domain authority through legitimate channels, including professional bodies, chambers of commerce, government and diplomatic directories, and industry publications.
• Optimise the firm's visibility within AI and answer engines, ensuring our content is structured, current and citable by generative search platforms.
• Monitor how the firm and its competitors appear across AI assistants and address the gaps identified.
• Manage Google Ads campaigns end to end, including campaign structure, keywords, ad copy, landing pages, bidding and budget allocation.
• Evaluate paid performance on cost per qualified enquiry and client value rather than on clicks or impressions.
• Write, commission and edit articles, guides, landing pages and other website content, submitting all technical material for approval by the advisory team.
• Maintain and improve the company website on WordPress, covering page speed, indexation, site structure, forms and conversion tracking.
• Manage tracking and reporting through Google Analytics 4, Google Search Console, Google Tag Manager and the firm's CRM.
• Prepare monthly performance reports for management, explaining results, spend and recommended next steps.
• Support the firm's LinkedIn presence and email marketing campaigns with appropriate content.
• Coordinate with external suppliers including web developers, hosting providers and freelance contributors, and take over work currently performed by external agencies.
• Research developments in search, paid advertising and AI visibility, and prepare practical recommendations for the firm.

Requirements

• Demonstrable experience improving the search rankings or organic traffic of a website, whether professionally, through a client project or through your own project.
• Practical working knowledge of Google Search Console and Google Analytics 4.
• Familiarity with an SEO platform such as Ahrefs, Semrush or equivalent.
• Experience with Google Ads, or a Google Ads certification together with a clear understanding of campaign structure and bidding.
• A genuine interest in AI search and answer engine optimisation, and awareness of how they are changing organic visibility.
• Excellent written English, with the ability to produce clear and accurate content on technical subjects.
• The ability to research an unfamiliar technical topic, ask informed questions and produce reliable material from the answers.
• Strong analytical skills and comfort working with performance data.
• Ability to work independently, manage priorities and take responsibility for results.
• Familiarity with WordPress and basic on-page elements such as meta data and structured data will be considered an advantage.
• Prior experience marketing a professional services or regulated business will be considered an advantage.
• Professional communication skills in English (Greek will be considered an advantage).

 Benefits

• Salary (mid level position).
• Friendly and positive working environment.
• Full-time position based on a five-day working week, with an early finish on Fridays
• 21 days of annual leave.
• Attractive benefits package

Πώς να υποβάλετε αίτηση

Interested candidates are invited to submit their CV to info@highworth.cy no later than 10th October 2026

Only shortlisted applicants will receive a response.

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Highworth (Cyprus) Ltd