Marketing Manager
Περιγραφή εργασίας
About Us
Cavaway, a member of Alexandrion Group, the premier destination for fine cava in Cyprus. As the largest cava retailer in the region, we pride ourselves on offering an exceptional selection of all alcoholic beverages, curated to satisfy the diverse tastes of our customers.
At Cavaway, our mission is to bring the world’s best beverages to the people of Cyprus. We believe that every drink has a story, and it is our goal to share these stories with our customers.
Our Values: We operate with transparency and strong ethics, we build relationships based on trust and professionalism, we deliver quality, reliability and service excellence. Last, we value our team and recognize that our people are at the core of everything we achieve.
Join our team as a Marketing Manager and be responsible for developing and executing the marketing strategy for the company's portfolio across Cyprus. The role drives brand growth through strategic planning, effective brand management, marketing activations, and close collaboration with Sales, distributors, agencies, and international brand partners.
Job Responsibilities
Strategy & Brand Management
- Develop and implement annual marketing and brand plans aligned with global brand strategies.
- Define brand positioning, pricing, promotions, and market execution across On Trade and Off Trade channels.
- Conduct market and competitor analysis to identify growth opportunities and support new product launches.
Marketing Execution
- Plan and deliver marketing campaigns, trade shows, festivals, tastings, sponsorships, and brand activations.
- Oversee POS materials, packaging adaptations, promotional assets, and creative content to ensure brand consistency.
- Manage digital marketing initiatives, social media, influencer collaborations, PR activities, and online brand presence.
Commercial Support
- Support Sales with product presentations, training materials, catalogues, and customer proposals.
- Build strong relationships with suppliers, distributors, agencies, media partners, and external stakeholders.
- Coordinate marketing projects with Sales, Finance, Supply Chain, and Procurement to ensure successful execution.
Performance & Budget Management
- Monitor brand performance, market trends, competitor activity, and campaign effectiveness.
- Prepare regular reports for management and international brand owners.
- Manage marketing budgets, A&P spending, supplier negotiations, and return on investment.
This job is for you if you have:
- Bachelor’s degree in marketing, Business Administration, Economics, or a related field.
- Minimum 2 years' experience in a similar marketing or brand management role.
- Strong knowledge of brand management, trade marketing, digital marketing, and campaign execution.
- Experience planning events, brand activations, and marketing campaigns.
- Strong analytical, commercial, and project management skills.
- Excellent communication and presentation skills.
- Ability to manage multiple projects and work effectively with cross functional teams.
- Proficiency in Microsoft Office.
- Fluency in English, both written and spoken. Additional languages are an advantage.
- WSET certification and a Category B driving license will be considered an advantage.
- Flexibility to attend events and travel when required.
What we offer:
- Grow with us: Opportunities to grow professionally and build your skills.
- We support you: Ongoing learning and supportive coaching to help you succeed.
- We care: Competitive salary package based on your experience. Required work equipment provided
Πώς να υποβάλετε αίτηση
At Cavaway, we are proud to be an equal opportunity workplace.
To apply, please send your CV to ourpeople@cavaway.com. Early applications are encouraged as we may fill the role before the closing date. By applying, you consent to the processing of your personal data for recruitment purposes.