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Early Learning Centre has over 500 stores in 42 countries. This presence around the world is a reflection of the unique qualities that Early Learning Centre has.

Early Learning Centre is based on a simple philosophy; children learn best when they are having fun!

When Early Learning Centre was established it sought to find toys that were developmental, robust, high quality, value for money, safe and most of all fun to play with. The toys selected would always be non-fadish and so could be used by each successive child in each generation.

As the business grew, it began developing, designing and manufacturing its own toys to its own strict criteria. Around the world this principle remains ever present in everything we do and in everything that is included in our range.