Cyprus

PUKIMI MARKETING LTD

Marketing / Public Relations

CRM Specialist&nbsp;About Us: Pumiki International is a fast-growing B2B2C company, within the iGaming industry. As part of a larger group which operates in the tech and marketing sectors, our company is based in the sunny, vibrant, and dynamic island of Cyprus. With a team of highly recommended and seasoned veterans in the industry leading the way, we are confident in our ability to deliver the best online gaming experiences.&nbsp;&nbsp;At our company, we believe in the importance of professional growth and development. That's why we offer a supportive and inclusive work environment where you can expand your abilities and advance to management positions. With a team of experts by your side, you'll have the opportunity to learn from the best and work alongside individuals with extensive experience in the field.&nbsp;&nbsp;Job Overview:&nbsp;We’re looking for a hands-on CRM Specialist to support our customer retention and lifecycle communication efforts across multiple GEOs. This role involves executing targeted campaigns, optimizing customer journeys, and working closely with cross-functional teams to improve user engagement and overall campaign performance. The ideal candidate is detail-oriented, data-driven, and thrives in a fast-paced environment.&nbsp;Job location: Cyprus&nbsp;Key Responsibilities:&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support the planning and execution of the Promotional Calendar across multiple GEOs, ensuring campaigns are timely, relevant, and aligned with business goals.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Build and optimize customer journeys including onboarding, retention, and reactivation flows.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create and launch CRM campaigns (email, SMS, pop-ups, etc.) using the CRM tool - including segmentation, A/B testing, and performance tracking.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Monitor and report on key metrics such as open rates, CTR, and conversions; suggest and implement improvements based on data insights.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Collaborate with Content, Product, and Design teams to ensure messaging is on-brand, accurate, and engaging.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Conduct market and competitor research to localize strategies and identify new campaign opportunities.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Assist with cross-platform promotions, including communication through channels like Telegram.&nbsp;Qualifications:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2+ years CRM experience in the online iGaming industry - Required·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong English communication skills - Required·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience with Smartico - Advantage·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience with Sportsbook - Advantage·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Basic knowledge of HTML/CSS – Advantage·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Good with data - you understand how to read and act on campaign results·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Self-sufficient with strong time-management skills and the ability to handle multiple tasks·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Comfortable working cross-functionally and across time zones&nbsp;By joining us, you can expect:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A unique Opportunity for a career in a global, fast-growing company.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Attractive&nbsp;remuneration&nbsp;package based on qualifications and experience.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Opportunities to learn and grow.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Investing in You, we allocate a training budget to enhance your skills and keep you ahead of the curve.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Multiple&nbsp;events to bond with the team and the group through for all the Company. Events for a fun and supportive work environment.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Participation in our welfare investment and savings plan through our Provident Fund Scheme.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Wolt monthly allowance.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Lunch Treat!&nbsp;Enjoy a complimentary lunch once a week.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Snack Heaven!&nbsp;Our fully equipped kitchen offers free snacks, fruits, and beverages.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Referral Rewards! Recommend a successful candidate, and you’ll earn a referral bonus.&nbsp;Apply now and let’s achieve success together·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Apply at&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://pumikigroup.bamboohr.com/careers/44">https://pumikigroup.bamboohr.com/careers/44</a> to become a member of our amazing team!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; We appreciate all applicants' interest in our open position. Due to the large number of applications, only those who are being considered for the role will be contacted. All applications will be handled with the utmost confidentiality.&nbsp;If you are a positive and creative person, with a strong passion for the iGaming industry and a commitment to excel in what you do, we would like to hear from you. Apply today and join our growing team, in sunny Cyprus!&nbsp;&nbsp;

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