Περιγραφή εργασίας

About the Role

Our client, a well-established company operating in the betting industry, is seeking an experienced and commercially driven Marketing Manager to lead the execution of its marketing strategy and drive customer acquisition, engagement and retention across its sportsbook and gaming products.

The Marketing Manager will oversee the planning, coordination and optimization of all marketing activities, ensuring that campaigns support the company's commercial objectives, strengthen brand awareness and deliver measurable business growth.

 

Key Responsibilities

• Develop and execute the company's marketing strategy in line with business objectives.
• Prepare, manage and monitor the annual marketing plan and budget, ensuring effective allocation of resources and maximum return on investment
• Monitor market trends, competitor activity and customer insights to identify growth opportunities
• Define marketing priorities, campaigns and promotional calendars.
• Lead the planning and execution of integrated marketing campaigns across digital and offline channels
• Coordinate acquisition, brand, CRM and promotional activities to ensure consistent customer messaging
• Evaluate campaign performance and implement continuous improvements based on data, customer insights and market feedback
• Build and maintain strategic relationships with external agencies, media partners, affiliates, suppliers and other key industry stakeholders to support the company's marketing and commercial objectives
• Coordinate cross-functional teams, internal stakeholders and external agencies to ensure marketing initiatives are delivered effectively and aligned with business objectives and customer needs.
• Oversee the development, approval and production of all marketing materials across digital and offline channels, ensuring consistent brand positioning and messaging across all customer touchpoints.
• Support sponsorships, partnerships and brand activation initiatives
• Monitor and report on key marketing KPIs, including customer acquisition, retention, conversion, ROI and overall marketing effectiveness
• Use customer, campaign and market data to support strategic decision-making and identify opportunities for continuous improvement
• Present marketing performance reports, insights and recommendations to senior management
• Ensure all marketing campaigns, promotions and communications comply with applicable gaming regulations and advertising standards.
• Lead, mentor and support the marketing team, fostering collaboration, accountability and continuous development
• Set clear objectives and performance expectations for direct reports

Requirements

• Bachelor’s degree in marketing, Business Administration or a related field
• Minimum 5 years of marketing experience, with at least 2 years in a managerial position
• Previous experience in the online betting, gaming or iGaming industry will be considered an advantage.
• Passion for sports and sports betting in general will be considered an advantage
• Strong commercial mindset with excellent analytical and decision-making skills
• Excellent leadership, communication and stakeholder management abilities
• Experience working with marketing performance reporting
• Excellent command of the Greek and English languages
• Excellent organizational and project management skills
• Strong communication and collaboration skills

Benefits:

• Monthly gross salary of €2400 - €2700
• 13th salary
• Performance-based bonus
• Provident Fund
• Medical Insurance
• Paid extensive annual leave
• Paid sick leave
• Paid maternity/paternity leave
• Gifts on special occasions (e.g. weddings, newborns)

Πώς να υποβάλετε αίτηση

Apply by sending in your CV to:  apply@ergodotisi.com

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