Plan, create, monitor and optimize paid performance campaigns on various platforms to drive traffic, generate leads and conversions.
Key Responsibilities
● Plan, launch, and manage multi-channel paid campaigns to drive website traffic, generate leads, and convert clients.
● Conduct keyword and market research to identify high-potential opportunities.
● Create compelling ad copy, test variations, and optimize messaging to maximize CTR, conversion rates, and ROI.
● Set up campaigns with correct targeting, ad formats, and tracking confi gurations across platforms.
● Monitor campaigns daily and optimize based on KPI’s such as CPL, CPA, ROAS, and LTV.
● Allocate budgets effi ciently and ensure optimal distribution of resources across campaigns.
● Produce detailed performance reports and actionable insights for the marketing team.
● Research and recommend new platforms, formats, and growth opportunities.
● Manage translations and localization of campaigns for global audiences.
● Maintain strong partnerships with ad platforms and ensure campaigns comply with industry regulations.
● Ensure ads are industry compliant.
Key Attributes
● University degree in Marketing, Business, or a relevant field preferred.
● Proven experience in PPC or digital performance marketing, ideally in the Forex/financial services industry.
● Strong familiarity with Google Ads, Bing Ads, Meta Ads, TikTok Ads, and other paid media platforms. (Certifi cation is a plus)
● Hands-on experience with tracking, analytics, and reporting tools (Google Analytics, Google Tag Manager, Tableau, etc.).
● Excellent data analysis skills with a results-driven mindset.
● Strong copywriting skills with ability to write platform- and industry-compliant ad copy.
● Profi ciency in MS Offi ce and Google Workspace.
● Highly organized, self-motivated, and capable of managing multiple campaigns simultaneously.
What we can offer you
● An attractive remuneration package depending on your qualifications and experience.
● 22 days annual leave.
● Option to work from home on Fridays.
● A friendly and professional work atmosphere.
● Full health care after the end of your probationary period.
● Participation in the employee’s provident fund scheme upon completion of your probationary period.
If you’re interested, please send your CV to careers@tiomarkets.com
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