Tourism - Hotels

Cyprus

Parklane, a Luxury Collection Resort & Spa

Social Media Management

Marketing / Public Relations

Digital Marketing

Parklane, a Luxury Collection Resort &amp; Spa, member of Marriott International, is looking for an enthusiastic, hard-working, and ambitious professional Social Media Specialist.&nbsp;About ParklaneParklane is the only internationally branded luxury beach resort in Cyprus, featuring 222 rooms, 34 suites and 18 villas, the award-winning Kalloni Spa and international branded restaurants such as Nammos Limassol and LPM Restaurant &amp; Bar. The company owns the Park Tower, a completed 20-apartment luxury residential tower integrated within the resort’s premises. Parklane is part of MHV Mediterranean Hospitality Venture, a leading hospitality and real estate group with a portfolio consisting of luxury hotels &amp; resorts and state-of-the-art developments both in Cyprus and abroad.&nbsp;DUTIES &amp; RESPONSIBILITIES&nbsp;Content Creation and Management:<ul><li>Develop and execute social media content plans aligned with the company's marketing strategy.</li><li>Create, edit, and publish engaging content (text, images, videos, graphics) tailored for each platform.</li><li> Ensure all content adheres to the brand's tone, voice, and style guidelines.</li></ul>Social Media Strategy and Execution:<ul><li>Manage day-to-day posting, scheduling, and monitoring of content across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).</li><li>Work closely with the marketing team to ensure consistent messaging and branding.</li></ul>Community Management:<ul><li>Engage with followers, respond to comments and messages promptly and professionally.</li><li> Monitor online conversations and participate where relevant to build relationships and manage the brand's online reputation.</li></ul>Analytics and Reporting:<ul><li>Track and analyze key performance metrics (e.g., reach, engagement, conversions) using tools like Google Analytics, Hootsuite, or Sprout Social.</li><li>Prepare regular performance reports and provide actionable insights to optimize strategies.</li></ul>Trend Monitoring:<ul><li>Stay updated on social media trends, algorithm changes, and emerging platforms.</li><li>Suggest innovative ideas to boost audience engagement and brand presence.</li></ul>Campaigns and Collaborations:<ul><li>&nbsp;Assist in planning and executing social media campaigns, contests, and promotions.</li><li>Collaborate with influencers, content creators, and other third parties to expand brand reach.</li></ul>Compliance and Crisis Management:<ul><li>Ensure all content and activities comply with relevant laws, guidelines, and company policies.</li><li>Address potential crises swiftly and professionally in collaboration with PR and management teams.</li></ul>&nbsp;QUALIFICATIONS<ul><li>Bachelor’s degree in Marketing, Communications, Journalism, or a related field.&nbsp;</li></ul>Professional Experience:<ul><li>Proven experience in managing social media accounts for a brand or organization.</li><li>Experience with social media advertising and campaign management is a plus.&nbsp;</li></ul>Technical Skills:<ul><li>Proficiency in social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).</li><li>Familiarity with social media management tools (e.g., Buffer, Hootsuite, Sprout Social).</li><li>Basic graphic design and video editing skills (e.g., Canva, Adobe Suite, CapCut).&nbsp;</li></ul>Soft Skills:<ul><li>Strong written and verbal communication skills.</li><li>Creative thinking and problem-solving abilities.</li><li>Strong organizational and multitasking skills.&nbsp;</li></ul>Additional Competencies:<ul><li>&nbsp;Knowledge of SEO and web traffic metrics.</li><li>Data-driven mindset with the ability to interpret analytics and make data-backed decisions.&nbsp;</li></ul>Ability to work in a fast-paced environment and meet tight deadlines

Social Media Specialist

Social Media Specialist

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