Columbia Restaurants Company ltd

Marketing / Public Relations

Digital Marketing

Business Administration

Scope of jobThe scope of the role is to plan, implement and oversee various marketing activities to promote the products, services, and brands for Columbia Restaurants Ltd, strategically driving the success of the company’s marketing efforts.&nbsp;&nbsp;&nbsp;Reports to: Directors&nbsp;Main responsibilities:<ul><li dir="ltr">Marketing Strategy Development: Develop comprehensive marketing strategies that align with the organization’s goals and objectives. This includes conducting market research, identifying target audiences, analysing competitors and determining the best marketing approaches. Collaborate with senior management to create a comprehensive marketing strategy that aligns with the overall business goals and objectives of the restaurants.&nbsp;</li><li dir="ltr">Campaign Planning and Execution: Plan and execute marketing campaigns to raise brand awareness, drive customer acquisition and promote our products and services.</li><li dir="ltr">Brand Management: Ensure consistent branding across all restaurants within the group. Develop and maintain brand guidelines, including logo usage, colour schemes, and tone of voice. Monitor and manage brand reputation, ensuring that all marketing communications and customer experiences align with the brand image.</li><li dir="ltr">Advertising and Promotions: Plan and execute advertising campaigns and promotions to drive customer traffic and increase sales. This may involve traditional advertising channels such as print, radio, and television, as well as digital channels like social media, email marketing, search engine marketing, and influencer partnerships.</li><li dir="ltr">Digital Marketing: Utilize all exiting and emerging digital channels to update website content, optimize search engines, oversee the online presence of the restaurants on all social media platforms.&nbsp;</li><li dir="ltr">Market Research and Analysis: Conduct market research to identify trends, customer preferences, and competitive landscapes. Analyze data and insights to make informed marketing decisions and recommend adjustments to marketing strategies and tactics. Monitor key performance indicators (KPIs) such as sales, customer acquisition, and customer retention to evaluate the effectiveness of marketing initiatives.</li><li dir="ltr">Collaborations and Partnerships: Identify, negotiate with potential collaborations with external stakeholders such as creative agencies, media outlets and other vendors that can enhance the restaurants' brand and visibility. This may include collaborations with local businesses, sponsorship opportunities, community involvement, or participating in food festivals or events.</li><li dir="ltr">Budgeting and Resource allocation: Manage marketing budgets and allocate resources effectively across various marketing initiatives. Track and report on marketing activities and their impact on sales and revenue. Provide regular reports to senior management based on specific KPIs on marketing performance, ROI, and future recommendations that optimize outcomes.</li><li dir="ltr">Team Management: Lead a team of marketing professionals and coordinate their activities. Provide onboarding to all new hires by assigning tasks, setting goals, and providing guidance and support. Foster a collaborative, inclusive and creative work environment to drive innovation and achieve marketing objectives.</li><li dir="ltr">Stay updated with Industry trends: Stay informed about the latest industry needs emerging technologies, and changes in consumer behaviour by attending conferences, participate in professional development activities to maintain our marketing strategies relevant and effective.</li><li dir="ltr">Public Relations: Support Executive Directors with all public communications.</li></ul> Level of Experience&nbsp;<ul><li dir="ltr">Bachelor’s degree in marketing, business administration or another relevant field</li><li dir="ltr">Minimum 4 years of experience in the same or relevant position</li></ul>&nbsp;&nbsp;Skills<ul><li dir="ltr">Knowledge of Canva, Adobe Suite, Wordpress, WooCommerce &amp; Google Adwords &amp; Analytics</li><li dir="ltr">SEO optimisation knowledge</li><li dir="ltr">Digital Marketing Skills including social media marketing, content marketing, email marketing, and data analytics.</li><li dir="ltr">Strong leadership and communication skills</li><li dir="ltr">Strong time management skills, with emphasis on planning and implementation</li><li dir="ltr">Strong administrative and organizational skills</li><li dir="ltr">Advanced knowledge of Microsoft Applications (Office Word, excel, PowerPoint and Outlook)</li><li dir="ltr">Fluency in Greek and English both verbal and written.&nbsp;&nbsp;&nbsp;</li></ul>&nbsp;Personality characteristics<ul><li dir="ltr">Attention to detail.</li><li dir="ltr">Adaptability to changing circumstances.</li><li dir="ltr">Creative with innovative ideas</li><li dir="ltr">Able to communicate with employees at all levels and departments.</li><li dir="ltr">Able to work under pressure.</li></ul>&nbsp;Benefits<ul><li dir="ltr">Competitive salary based on experience and qualifications.</li><li dir="ltr">Paid annual leave.</li><li dir="ltr">5 days per week working schedule.</li><li dir="ltr">Free meal while on duty</li><li dir="ltr">Up to 15 % discount on company brands (Pizza Express, Marzano, Columbia Beach, La Boca, Columbia Steak House, Pokeloha, Columbia Confectionery, Columbia Beach Resort, House &amp; Garden, Columbia Sun)</li><li dir="ltr">Training and development opportunities</li><li dir="ltr">Career advancement opportunities</li></ul>&nbsp;All applications will be treated with the strictest confidence.Interested applicants may email their CV at&nbsp;<a href="mailto:jobs@columbia-restaurants.com">jobs@columbia-restaurants.com</a>

Head of Marketing

Head of Marketing

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