Brand & Communications Specialist - TOYOTA Nicosia
Job Description
Dickran Ouzounian & Co. Ltd is the home of Toyota and Lexus in Cyprus, with full functions of sales, after-sales, and genuine parts business across Cyprus. With over 80,000 new vehicles delivered to customers to date, the company is undoubtedly the local leader in the market.
We are dedicated to providing excellent customer service and strive to hire the very best talent. In return we offer dynamic and nurturing environments to work in, competitive salaries, and the chance to be part of one of the world's most recognised and innovative global manufacturing companies.
We are looking for a Brand & Communications Specialist to join our team at our offices in Nicosia.
SCOPE OF THE ROLE:
The Brand & Communications Specialist works alongside the Marketing & CX Manager to support the development and implementation of brand, marketing and communication strategies for Toyota Cyprus, Lexus Cyprus and the company’s affiliated products and services.
The role coordinates integrated campaigns across social media, public relations, digital channels, retail environments and events. The successful candidate will combine creativity with strong organisational and analytical skills, demonstrate excellent written communication and enjoy bringing campaigns and brand stories to life.
The Brand & Communications Specialist will report to the Marketing & CX Manager and will be responsible for the following duties:
Brand and Campaign Management
- Support the development and implementation of brand, model, employer branding and CSR campaigns.
- Maintain the marketing communications calendar and coordinate campaigns from briefing through to delivery.
- Liaise with advertising agencies, production partners and other external vendors.
- Monitor competitor activity, consumer trends and market developments to support marketing decisions.
Content and Communications
- Develop and coordinate written, visual and short-form video content tailored to different platforms and audiences.
- Write, edit and proofread content in Greek and English for social media, websites, campaigns, newsletters and corporate communications.
- Manage social media scheduling, monitoring and reporting tools, evaluating performance and recommending improvements.
- Draft and distribute press releases, coordinate with journalists and maintain positive relationships with local media.
- Support internal communications, employer branding, CSR and corporate reputation activities.
Retail Marketing and Events
- Coordinate marketing materials across the retail network, ensuring showrooms and customer-facing areas remain aligned with brand standards.
- Assist in organising product launches, exhibitions, business events and employee activities.
- Lead the annual Toyota Dream Car Art Contest and other local brand initiatives.
Performance and Administration
- Analyse campaign, social media and PR performance against agreed objectives and KPIs.
- Maintain organised archives of marketing assets and documentation and support the tracking of marketing expenditure.
REQUIREMENTS:
- At least three years’ experience in brand marketing, communications, public relations, social media or a similar role.
- Ability to use generative AI tools responsibly for research, ideation and content development, supported by strong fact-checking and editorial judgement.
- Excellent written and spoken Greek and English, with strong copywriting and proofreading skills.
- Proven experience managing corporate social media accounts, management tools and performance reporting.
- Experience developing content across written, visual and video formats, supported by strong creative judgement.
- Sound knowledge of content, document or digital asset management systems.
- Experience coordinating agencies, media partners or external suppliers.
- Ability to interpret campaign performance and turn insights into practical recommendations.
- Strong project management and organisational skills, with the ability to manage several priorities and deadlines.
- Analytical, proactive and solutions-oriented approach.
- Confident use of Microsoft 365 for modern collaborative working, including PowerPoint and Excel for presentations and reporting; Teams, SharePoint and OneDrive for communication and content management; and Forms and Planner for coordinating projects and gathering information.
- Valid driving licence
NICE TO HAVE:
- University degree in Marketing, Communications, Public Relations, Journalism or another relevant field.
- Experience within a retail or multi-segment consumer business, supporting different products, customer audiences and locations.
- Understanding of contemporary digital communication, influencer marketing and online reputation management.
- Good visual judgement and experience coordinating or producing photography, video and short-form social content.
- Familiarity with platforms such as Meta Business Suite, Adobe Experience Manager, Google Analytics, Canva or Adobe Creative Cloud.
- Experience using generative AI tools responsibly for research, content development and campaign optimisation.
- Knowledge of marketing automation or CRM platforms.
COMPENSATION AND BENEFITS:
- A complete remuneration package based on your experience.
- 13th salary and part of 14th salary.
- 21 days paid holiday.
- A generous provident fund scheme.
- Discount scheme on both products and services of the company.
- Continuous online and physical training which will further enhance your career and development.
We are committed to providing equal employment opportunities to all and our decisions are based on character, qualifications, and experience. Due to the high volume of CVs only successful applicants will be contacted. Your personal data and any information shared will be used for recruitment purposes only.
How to Apply
You can forward your CV at recruitment@toyota-cyprus.com until 5th of September 2026 quoting the title “Brand & Communications Specialist”.