Job Description

Company / Client Overview

On behalf of our client, a leading and well-established organization operating within the FMCG sector in Cyprus, we are seeking an experienced Marketing Manager to lead and drive the strategic development of a well-known portfolio of beverage brands.

This is a senior leadership opportunity for a commercially minded marketing professional who combines strategic vision with hands-on execution. The successful candidate will play a pivotal role in shaping brand growth, leading high-impact marketing initiatives, and collaborating with both local and international stakeholders to strengthen market presence and business performance.

Key Responsibilities

Strategic Marketing & Planning

• Develop and lead the annual and long-term marketing strategy for the beverage portfolio
• Create and oversee the implementation of integrated marketing plans across traditional, digital, and experiential channels
• Identify market trends, consumer insights, competitive opportunities, and category growth drivers
• Ensure alignment between marketing initiatives, commercial objectives, and business priorities
• Drive innovation and continuous improvement within the category

Brand & Portfolio Management

• Lead the development and execution of brand strategies to strengthen market positioning and brand equity
• Ensure consistency of brand messaging and execution across all consumer touchpoints
• Monitor brand performance, market share, campaign effectiveness, and return on investment
• Identify opportunities for portfolio development, optimization, and innovation
• Maintain strong brand standards and execution excellence across all channels

Budget & Performance Management

• Manage and control the annual marketing budget for the category
• Monitor marketing investments and ensure efficient allocation of resources
• Evaluate campaign performance and recommend optimization strategies
• Deliver performance reports and insights to senior management

Commercial & Cross-Functional Collaboration

• Collaborate closely with Sales, Supply Chain, and Operations teams to ensure successful execution of marketing initiatives
• Support promotional activities, trade marketing programs, and key commercial projects
• Conduct regular market visits to evaluate execution standards and identify growth opportunities
• Contribute to the development of channel-specific strategies and customer engagement initiatives

International Stakeholder Management

• Act as the primary contact for international brand owners and strategic partners
• Coordinate and host partner visits, business reviews, and planning meetings
• Present brand performance, strategic initiatives, and future plans at local and international meetings
• Ensure effective communication and alignment with global brand objectives

Team Leadership & Development

• Lead, mentor, and develop members of the marketing team
• Set clear objectives, monitor performance, and support professional growth
• Foster a culture of accountability, collaboration, creativity, and continuous improvement
• Promote best practices in brand management and marketing excellence

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum 5–7 years of experience in marketing, brand management, or category management
• Proven track record of managing brands and delivering successful marketing campaigns
• Previous experience within FMCG, consumer goods, beverages, or a related industry will be considered a strong advantage
• Experience leading teams, coaching employees, or managing direct reports will be considered an advantage
• Strong strategic thinking combined with excellent execution capabilities
• Excellent communication, presentation, and stakeholder management skills
• Fluent knowledge of Greek and English, both written and spoken
• Strong analytical and commercial acumen
• Ability to work effectively in a fast-paced and dynamic environment
• High level of organization, attention to detail, and accountability
• Creative, proactive, and results-driven mindset

What the Company Offers

• Competitive remuneration package based on qualifications and experience
• Performance-based incentives and bonus opportunities
• Opportunity to work with internationally recognized brands
• Dynamic and collaborative working environment
• Professional development and career growth opportunities
• Exposure to strategic projects and international partnerships
• Supportive leadership culture focused on innovation and continuous improvement

Last but not least, at DART Recruitment 🎯 we are by your side every step of the way, offering support, guidance and complete confidentiality throughout your career journey.

How to Apply

https://recruitcrm.io/apply/17790960135110118028PLN

Job Categories

About Company

Dart Recruitment

Dart Recruitment – Connecting People. Empowering Growth.

Στη Dart Recruitment πιστεύουμε πως η επιτυχία κάθε επιχείρησης ξεκινά από τους ανθρώπους της.
Είμαστε μια εταιρεία παροχής υπηρεσιών ανθρώπινου δυναμικού με έδρα την Κύπρο, που εξειδικεύεται στην εύρεση και τοποθέτηση ταλαντούχων επαγγελματιών στους τομείς της φιλοξενίας (hospitality) και της υγείας (healthcare), ενώ παράλληλα υποστηρίζουμε και συνεργασίες σε ευρύτερους επιχειρηματικούς κλάδους, όπως διοίκηση, πωλήσεις και γραμματειακή υποστήριξη.

Με πολυετή εμπειρία στην κυπριακή και ευρωπαϊκή αγορά, συνδέουμε εργοδότες και υποψηφίους με τρόπο άμεσο, ειλικρινή και αποτελεσματικό. Δεν λειτουργούμε απλώς ως μεσάζοντες, αλλά χτίζουμε μακροχρόνιες συνεργασίες βασισμένες στην εμπιστοσύνη και στην κατανόηση των πραγματικών αναγκών κάθε πελάτη και κάθε υποψηφίου.

🔹 Για τους εργοδότες: Παρέχουμε στοχευμένες λύσεις στελέχωσης, προσαρμοσμένες στο μέγεθος και τη φιλοσοφία κάθε επιχείρησης.
🔹 Για τους υποψηφίους: Προσφέρουμε προσωπική καθοδήγηση, επαγγελματική συμβουλευτική και πρόσβαση σε επιλεγμένες θέσεις εργασίας στην Κύπρο και στο εξωτερικό.

Στη Dart Recruitment, δεν ψάχνουμε απλώς να «κλείσουμε θέσεις».
Χτίζουμε καριέρες, ομάδες και εμπιστοσύνη.