Job Description

Senior Online Reputation Executive

The Role: 

We are looking for a driven and detail-oriented Senior Online Reputation Executive to lead the execution of our Group's Online Reputation Management strategy, safeguarding and strengthening our brand's credibility, visibility, and trust across digital channels. You will play a key role in monitoring, risk mitigation, content remediation, and performance analysis ensuring our reputation remains resilient in both steady-state and crisis situations.

Main responsibilities:

• Drive the execution of the ORM strategy, ensuring sustained improvement of the Group's online reputation, credibility, and visibility
• Oversee the monitoring, tracking, and moderation of the brand's reputation across search engines, blogs, social communities, review websites, and online forums
• Proactively identify, assess, and mitigate potential reputation risks and crises, playing a key role in managing online incidents and negative publicity
• Lead analysis of ORM performance data and metrics, delivering regular reports and data-driven recommendations for continuous improvement
• Develop and oversee review invitation initiatives, driving client feedback volume and quality to support the Group's online reputation
• Partner closely with cross-functional departments, including Regulatory Compliance, to ensure consistent, compliant, and aligned brand messaging
• Develop and execute media plans supporting ORM efforts and coordinate with media partners for effective and timely delivery
• Identify and manage relationships with external vendors to support the brand's online reputation
• Monitor competitors' ORM strategies and positioning, identifying opportunities, threats, and best practices
• Coach, develop, and motivate team members, setting clear targets and providing regular performance feedback
• Collaborate with cross-functional teams to ensure consistent messaging and brand representation
• Stay up to date with the latest ORM trends and best practices, proactively proposing enhancements to improve the Group's online profile

Main requirements:

• A degree in Marketing, Communications, Business or a related field
• At least 4 years of experience in a role with similar responsibilities
• Proven experience in fintech, online trading or a similar industry
• Proven experience in review site moderation and ORM strategies
• Hands-on experience with social listening tools such as Sprinklr, Brandwatch, or similar platforms
• Proven experience liaising with media partners and agencies
• Strong analytical and data reporting skills, with the ability to translate insights into actionable strategies
• Sound judgment when handling sensitive online content, escalations, or reputational risks
• Excellent written and verbal communication skills in English
• Strong leadership, stakeholder management, and cross-functional collaboration skills

The Hiring Experience: What Awaits You

• Let’s Connect – Intro Chat with Talent Acquisition
• Deep Dive – First Interview with Your Future Team
• Bring It to Life – Role-Specific Take-Home Task
• Final Connection – Final Interview

Benefit from:

• An attractive remuneration package
• Intellectually stimulating work environment
• Continuous personal development and international training opportunities

All applications will be treated with strict confidentiality!

How to Apply

Interested candidates are kindly requested to send their CV to the HR Manager at careers@xm.com.

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About Company

XM

XM is a leading international FinTech company, committed to shaping the future of online trading through innovative solutions. Established in 2009, XM has grown exponentially with a global team of over 1400 employees around the world. Headquartered in Cyprus, XM also operates from offices in Greece, UK, UAE, USA, South Africa, and Uruguay. Guided by its core values, Big. Fair. Human., XM consistently ranks as a top-rated workplace, having received Platinum accreditation from Investors In People, alongside consistent recognition as one of the top Best Workplaces™. 

If you're a motivated and passionate professional eager to contribute and grow, we welcome you to explore our current job openings and apply to be part of a team where your potential can truly shine. www.xm.com/careers