Employment Agencies

Cyprus

Dart Recruitment

Digital & Performance Marketing

Company / Client OverviewOn behalf of our client, a leading and well-established organization operating within the FMCG sector in Cyprus, we are seeking an experienced Marketing Manager to lead and drive the strategic development of a well-known portfolio of beverage brands.This is a senior leadership opportunity for a commercially minded marketing professional who combines strategic vision with hands-on execution. The successful candidate will play a pivotal role in shaping brand growth, leading high-impact marketing initiatives, and collaborating with both local and international stakeholders to strengthen market presence and business performance.&nbsp;Key ResponsibilitiesStrategic Marketing &amp; Planning• Develop and lead the annual and long-term marketing strategy for the beverage portfolio • Create and oversee the implementation of integrated marketing plans across traditional, digital, and experiential channels • Identify market trends, consumer insights, competitive opportunities, and category growth drivers • Ensure alignment between marketing initiatives, commercial objectives, and business priorities • Drive innovation and continuous improvement within the category&nbsp;Brand &amp; Portfolio Management• Lead the development and execution of brand strategies to strengthen market positioning and brand equity • Ensure consistency of brand messaging and execution across all consumer touchpoints • Monitor brand performance, market share, campaign effectiveness, and return on investment • Identify opportunities for portfolio development, optimization, and innovation • Maintain strong brand standards and execution excellence across all channels&nbsp;Budget &amp; Performance Management• Manage and control the annual marketing budget for the category • Monitor marketing investments and ensure efficient allocation of resources • Evaluate campaign performance and recommend optimization strategies • Deliver performance reports and insights to senior management&nbsp;Commercial &amp; Cross-Functional Collaboration• Collaborate closely with Sales, Supply Chain, and Operations teams to ensure successful execution of marketing initiatives • Support promotional activities, trade marketing programs, and key commercial projects • Conduct regular market visits to evaluate execution standards and identify growth opportunities • Contribute to the development of channel-specific strategies and customer engagement initiatives&nbsp;International Stakeholder Management• Act as the primary contact for international brand owners and strategic partners • Coordinate and host partner visits, business reviews, and planning meetings • Present brand performance, strategic initiatives, and future plans at local and international meetings • Ensure effective communication and alignment with global brand objectives&nbsp;Team Leadership &amp; Development• Lead, mentor, and develop members of the marketing team • Set clear objectives, monitor performance, and support professional growth • Foster a culture of accountability, collaboration, creativity, and continuous improvement • Promote best practices in brand management and marketing excellence&nbsp;Requirements• Bachelor’s degree in Marketing, Business Administration, or a related field • Minimum 5–7 years of experience in marketing, brand management, or category management • Proven track record of managing brands and delivering successful marketing campaigns • Previous experience within FMCG, consumer goods, beverages, or a related industry will be considered a strong advantage • Experience leading teams, coaching employees, or managing direct reports will be considered an advantage • Strong strategic thinking combined with excellent execution capabilities • Excellent communication, presentation, and stakeholder management skills • Fluent knowledge of Greek and English, both written and spoken • Strong analytical and commercial acumen • Ability to work effectively in a fast-paced and dynamic environment • High level of organization, attention to detail, and accountability • Creative, proactive, and results-driven mindset&nbsp;What the Company Offers• Competitive remuneration package based on qualifications and experience • Performance-based incentives and bonus opportunities • Opportunity to work with internationally recognized brands • Dynamic and collaborative working environment • Professional development and career growth opportunities • Exposure to strategic projects and international partnerships • Supportive leadership culture focused on innovation and continuous improvement&nbsp;Last but not least, at DART Recruitment 🎯 we are by your side every step of the way, offering support, guidance and complete confidentiality throughout your career journey.

Marketing Manager

Marketing Manager

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