Forex / Trading

Cyprus

Branding, PR & Communication

Digital & Performance Marketing

The main responsibilities of the position include:<ul><li>Employer Brand Activation (EVP):&nbsp;<ul><li>Support the global rollout of our EVP, ensuring&nbsp;our&nbsp;Big. Fair. Human.&nbsp;values are consistently experienced across both the employee and candidate journey&nbsp;</li><li>Design and scale our Employee Advocacy program, empowering our people to become authentic storytellers and brand ambassadors</li></ul></li><li>Content engagement &amp; Storytelling:&nbsp;<ul><li>Produce compelling content that highlights the personal and professional&nbsp;journeys&nbsp;of our people,&nbsp;highlighting&nbsp;growth, achievements and&nbsp;the unique&nbsp;‘Life at XM’&nbsp;experience</li><li>Ensure all talent attraction and employer branding campaigns maintain a consistent, world-class brand standard across internal and external channels&nbsp;</li></ul></li><li>Events &amp; Brand Experience:&nbsp;<ul><li>Drive end-to-end employer branding initiatives for global career fairs and university events, including coordination of booth concepts and branded materials to delivering an engaging XM brand experience</li><li>Support internal employer brand moments, such as employee campaigns, initiatives, and key company events, to strengthen engagement and pride in the XM brand&nbsp;</li></ul></li><li>Digital Presence and Channels Management:&nbsp;&nbsp;<ul><li>Manage,&nbsp;monitor&nbsp;and optimise&nbsp;XM’s&nbsp;presence across key EB platforms and our Careers site,&nbsp;ensuring a best-in-class digital candidate experience</li><li>Manage and respond to platform reviews, converting candidate feedback into actionable business insights</li><li>Execute targeted online campaigns, using paid social and digital advertising to reach high-priority talent pools and drive high-quality applications&nbsp;</li></ul></li><li>Analysis &amp; Continuous Improvement:&nbsp;<ul><li>Turn&nbsp;engagement metrics and&nbsp;employee/candidate&nbsp;feedback into tangible solutions that drive continuous improvement and measurable ROI across all branding initiatives</li><li>Benchmark global market trends and emerging technologies to consistently evolve and strengthen the XM employer brand</li></ul></li></ul>Main Requirements:<ul><li>Bachelor’s degree in Human Resources, Marketing, Communications, Business Administration, or a related field. A relevant master’s degree will be considered a plus</li><li>4+ years of experience in employer branding, recruitment marketing, talent attraction, or a related field, ideally within a large-scale, multinational organization</li><li>Proven experience developing and evolving employer branding strategies aligned with global best practices</li><li>Experience working with employer branding tools, content management systems, and social media platforms</li><li>Strong project management skills, with experience delivering large-scale branding initiatives across multiple locations and diverse talent markets</li><li>Data-driven mindset with the ability to analyse trends, measure impact, and optimise strategies</li><li>A natural storyteller with strong content creation, social media, and digital marketing skills</li><li>Creative thinker with a passion for branding, engagement, and talent attraction</li><li>A dynamic, enthusiastic brand advocate who embodies the culture of XM&nbsp;</li></ul>Benefit from:<ul><li>Attractive remuneration package plus performance related reward</li><li>Private health insurance</li><li>Corporate pension fund</li><li>Intellectually stimulating work environment</li><li>Continuous personal development and international training opportunities</li></ul>The Hiring Experience: What Awaits You<ul><li>Let’s Connect – Intro Chat with Talent Acquisition</li><li>Deep Dive – First Interview with Your Future Team</li><li>Test your edge – Personality Assessment</li><li>Final Connection – Final Interview</li></ul>&nbsp;If you are interested in this role, please submit your application <a target="_blank" rel="noopener noreferrer" href="https://jobs.eu.lever.co/xm/d73cea19-4169-4079-b428-0e0835341125?lever-origin=applied&amp;lever-source%5B%5D=Ergodotisi%20">HERE</a>&nbsp;All applications will be treated with strict confidentiality! &nbsp;

Employer Branding Specialist

Employer Branding Specialist

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