We are one of Europe’s leading circular economy tech startups that delivers an entirely new online customer experience for brands, prosperously built to help our industries unlock the true 4.5 trillion-dollar potential held within the circular economy. With iceep we developed the elementary component needed to help brands digitize post-consumer waste flows and transition towards circular business models by placing at the heart of this shift the tremendous relationship that exists between brands and consumers. We use technology to digitalize the loyalty element of takeback to recuperate products from consumer households and place them in second-hand and recycling programs.