Columbia Restaurants Company ltd

Marketing / Public Relations

HORECA employees

&nbsp;Reports to: Directors&nbsp;Main responsibilities:&nbsp;<ul><li>Marketing Strategy: Develop and implement marketing strategies aligned with business goals through market research, target audience identification, and competitor analysis.</li><li>Campaigns: Plan and execute campaigns to boost brand awareness, customer acquisition, and product promotion.</li><li>Brand Management: Maintain consistent branding across all restaurants, manage brand guidelines, and monitor reputation.</li><li>Advertising &amp; Promotions: Run advertising campaigns and promotions across traditional and digital channels, including social media and influencer partnerships.</li><li>Digital Marketing: Oversee websites and social media presence to maximize online visibility.</li><li>Market Research &amp; KPIs: Analyze market trends, customer preferences, and competitors. Monitor KPIs to evaluate and refine marketing strategies.</li><li>Partnerships: Build collaborations with agencies, media outlets, local businesses, and event organizers to enhance brand visibility.</li><li>Budget Management: Oversee marketing budgets, resource allocation, and ROI reporting to senior management.</li><li>Team Leadership: Lead and mentor the marketing team, assign tasks, set goals, and foster a collaborative work environment.</li><li>Industry Trends: Stay updated on industry developments, technology, and consumer behaviour to keep strategies relevant.</li><li>Public Relations: Support executive directors with public communications and media relations.</li></ul>&nbsp; Level of Experience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Bachelor’s degree in marketing, business administration or another relevant field·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Minimum 4 years of experience in the same or relevant position&nbsp;&nbsp;Skills<ul><li>Knowledge of Canva, Adobe Suite, Wordpress, WooCommerce &amp; Google Adwords &amp; Analytics</li><li>SEO optimisation knowledge</li><li>Digital Marketing Skills including social media marketing, content marketing, email marketing, and data analytics.</li></ul>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong leadership and communication skills·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong time management skills, with emphasis on planning and implementation·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong administrative and organizational skills·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Advanced knowledge of Microsoft Applications (Office Word, excel, PowerPoint and Outlook)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Fluency in Greek and English both verbal and written.&nbsp; &nbsp;&nbsp;Personality characteristics·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Attention to detail.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Adaptability to changing circumstances.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Creative with innovative ideas·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Able to communicate with employees at all levels and departments.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Able to work under pressure.&nbsp;Benefits·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; Competitive salary based on experience and qualifications.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; Accommodation offered upon request.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; Paid annual leave.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; 5 days per week working schedule.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; Free meal while on duty·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Up to 15 % discount on company brands (Pizza Express, Marzano, Columbia Beach, La Boca, Columbia Steak House, Pokeloha, Columbia Confectionery, Columbia Beach Resort, House &amp; Garden, Columbia Sun)·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Training and development opportunities·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Career advancement opportunities&nbsp;All applications will be treated with the strictest confidence.Interested applicants may email their CV at&nbsp;<a href="mailto:jobs@columbia-restaurants.com">jobs@columbia-restaurants.com</a>

Marketing Manager

Marketing Manager

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