We are looking for an experienced Head of Affiliate & Influencer Marketing to lead our affiliate and influencer activities.
This strategic, hands-on role, reporting to the CMO, combines team leadership, commercial partnerships, performance marketing, and data-driven decision-making, with a strong focus on growth and measurable business results.
Key Responsibilities:
Develop and lead the affiliate & influencer marketing strategy, aligned with business and marketing objectives.
Lead and motivate a team of affiliate and influencer managers, setting clear goals and KPIs.
Drive customer acquisition, conversion, growth, and ROI across affiliate and influencer channels.
Identify, recruit, and manage high-performing affiliates, publishers, content creators, influencers, and strategic partners, from onboarding through retention and growth.
Build long-term commercial relationships and lead partner negotiations, including commission, compensation, and performance-based models.
Define and monitor KPIs, analyze performance data, and optimize campaigns, traffic sources, partnerships, and commercial models.
Manage budgets, spend, profitability, and resource allocation based on performance.
Monitor market trends, competitors, and partnership opportunities to identify new markets, audiences, and traffic sources.
Collaborate with Marketing, Performance, Creative, BI/Data, Product, Compliance, and Legal teams to support execution and growth.
Ensure activities comply with relevant company policies and requirements.
Attend industry conferences, networking events, and partner meetings, including international travel as required.
Requirements
At least 5 years of relevant experience in affiliate, influencer, partnership, or performance marketing, including leadership experience.
Experience in fintech or gaming is required; online trading experience is an advantage.
Proven experience managing and scaling affiliate and/or influencer marketing activities.
Proven experience leading and developing affiliate, influencer, partnership, or performance marketing teams.
Strong commercial and negotiation skills, including commission and performance-based models.
Strong understanding of performance marketing and customer acquisition, including conversion, traffic quality, partner performance, and ROI.
Strong analytical skills, including KPI definition, performance analysis, and data-driven decision-making.
Experience with affiliate tracking, attribution, analytics, and reporting platforms.
Ability to combine strategic thinking, hands-on execution, and ownership of business results.
Strong communication, relationship-building, and stakeholder management skills in an international environment.
Willingness to travel internationally and attend industry conferences as required.
