Social Media Officer at The Landmark Nicosia

The Landmark Nicosia

Nicosia, Cyprus

Social Media Officer

On-site Work arrangement

Full Time Employment type

Entry-Level Seniority level

Permanent Contract type

Job Description

The Social Media Officer is responsible for end-to-end content creation and management across social media platforms, including static posts, video content, and real-time event coverage, to enhance brand visibility, engage audiences, and drive traffic.

This role is highly creative and execution-focused, requiring strong skills in design, video editing, and storytelling, as well as a solid understanding of digital marketing trends and audience behavior.

Duties and Responsibilities

Content Creation and Management:

Develop and execute social media content plans aligned with the company's marketing strategy.
Create high-quality static posts, short-form videos, reels, and storiesand publish engaging content (text, images, videos, graphics) tailored for each platform.
Design visuals and edit videos using tools such as Canva, CapCut, or similar platforms.
Ensure all content adheres to the brand's tone, voice, and style guidelines.
Adapt content formats for different platforms

Social Media Strategy and Execution:

Manage content calendars, ad hoc day-to-day posting, scheduling, and monitoring of content across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
Work closely with the marketing team to ensure consistent messaging and branding.

Event Coverage and On-Site Content Creation:

Attend and cover company events, seminars, and activities, capturing live content (photos, videos, stories).
Produce real-time social media updates during events.

Repurpose event content into post-event materials (highlights, recap videos, posts).

Community Management:

Engage with followers, respond to comments and messages promptly and professionally.
Monitor online conversations and participate where relevant to build relationships and manage the brand's online reputation.

Analytics and Reporting:

Track and analyze key performance metrics (e.g., reach, engagement, conversions) using tools like Google Analytics, Hootsuite, or Sprout Social.
Prepare regular performance reports and provide actionable insights to optimize strategies.

Trend Monitoring:

Stay updated on social media trends, algorithm changes, especially short-form video trends and content formats.
Suggest innovative ideas to boost audience engagement and brand presence.
Campaigns and Collaborations:
- Assist in planning and executing social media campaigns, contests, and promotions.
- Collaborate with influencers, content creators, and other third parties to expand brand reach.Compliance and Crisis Management.
  Ensure all content and activities comply with relevant laws, guidelines, and company policies.
  Address potential crises swiftly and professionally in collaboration with PR and management teams.

Qualifications & Experience

Bachelor’s degree in Digital Marketing, Social Media, Multimedia Design. or a related field.
Proven experience in managing social media accounts for a brand or organization.
Experience with social media advertising and campaign management is a plus.
Proficiency in social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, , YouTube).
Familiarity with social media management tools (e.g.,Google Analytics, Meta ).
Basic graphic design and video editing skills (e.g., Canva, Adobe Suite, CapCut).
Strong written and verbal communication skills.
Creative thinking and problem-solving abilities.
Strong organizational and multitasking skills.
Additional Competencies:
Knowledge of SEO and web traffic metrics.
Data-driven mindset with the ability to interpret analytics and make data-backed decisions.
Ability to work in a fast-paced environment and meet tight deadlines

How to Apply
Please submit your CV outlining your interest and suitability for the role to www.thelandmarknicosiacareers.com under the vacancy "Social Media Officer" or directly through the link https://rcly.link/ewz .

Thank you for considering this opportunity and for taking the time to apply. While we appreciate all applications, only those selected for further consideration will be contacted. We encourage you to follow our social media platforms for future openings.

Personal data:

Recipients of personal data

We transmit your personal data to a number of recipients or categories of recipients, including, in particular, within departments of the hotel.

Retention period

Your personal data will be used and stored by us only for a limited period, which is equal to either the time objectively needed for us to achieve each corresponding goal of processing or to the time for which we are legally obligated to store any such data for us to comply with legal or regulatory obligations. In any case, we will not process your data for a period longer than one year, beginning from the date on which we concluded our last cooperation. After the set time retention period has passed, we securely delete or destroy your data.