Job Description

SWIPE FOR DISTRIBUTION LTD  |  CYPRUS

Reports to: Country Manager
Location: Nicosia with regular market visits across Cyprus

Role purpose

Develop Swipe’s brands in the Cyprus market by combining strong retailer relationships, practical market knowledge and effective trade marketing. Work closely with the Country Manager, sales and merchandising teams, suppliers, supply chain and finance to improve product availability, visibility, distribution and profitable sales across household cleaning, personal care, small household appliances and new portfolio categories.

Key responsibilities:

Market knowledge and customer relationships

• Maintain an active field presence across supermarkets, DIY and home improvement retailers, electrical retailers, independent stores and other relevant channels. Build trusted relationships with buyers, category managers and store teams.
• Understand each customer’s shoppers, assortment, pricing and promotional requirements. Identify opportunities for new listings, additional stores, secondary placements and stronger shelf presence.
• Support customer meetings with market insights, product presentations and proposals. Coordinate with the account owner on all customer contact; submit pricing, discounts and commercial commitments for management approval.
• Monitor competitor prices, promotions, new launches, parallel import offers and shelf execution. Turn findings into practical recommendations for Swipe and its suppliers.

Trade marketing and brand development

• Prepare annual and monthly activity plans by brand, customer and channel, aligned with sales priorities, supplier support and approved budgets.
• Plan and coordinate promotions, product demonstrations, retail events, seasonal campaigns and new launches. Agree execution requirements and assess expected sales, margin and costs before approval.
• Coordinate displays, stands, point of sale materials and Greek and English retailer artwork. Secure approvals and meet customer submission and installation deadlines.
• Brief sales and merchandising teams on product benefits, promotional mechanics and display standards. Follow up in stores on availability, shelf prices, agreed placements and replenishment.
• Work with sales and supply chain to improve slow moving and discontinued stock through approved actions, while protecting margin and customer commitments.

Coordination analysis and budget control

• Coordinate with suppliers on product information, samples, training, promotional materials, agreed free goods and financial support. Track commitments and follow up on outstanding items.
• Check stock availability and delivery readiness before campaigns. Coordinate approved promotional packs or bundles with supply chain and the warehouse when required.
• Track advertising and promotion spending against approved budgets. Maintain supporting records and coordinate supplier claims, credit notes and service provider invoices with finance.
• Analyse sales by brand, customer, channel and SKU against targets and prior periods. Use retailer sell out data where available to evaluate promotion performance and recommend improvements.
• Provide a concise monthly report covering market findings, customer opportunities, promotional results and follow up actions. Escalate complaints and execution issues to the appropriate team and follow through to resolution.

Required experience and qualifications:

• At least three years of relevant experience in trade marketing, key account support, field sales or customer development within the Cyprus retail or distribution market.
• Practical knowledge of Cyprus retailers, buying processes, promotional calendars and in store execution. Evidence of successfully managing retailer relationships and delivering measurable commercial results.
• Experience in FMCG, household products, personal care or small household appliances. An established network of relevant retail contacts is an advantage.
• Degree in Business, Marketing or a related discipline, or equivalent relevant commercial experience.
• Excellent Greek and English communication and presentation skills; strong Excel skills and confidence analysing sales, promotional costs and gross margin.
• Valid driving licence and willingness to travel regularly across Cyprus. Experience with ERP, sales reporting or CRM systems is an advantage; ability to learn Swipe’s systems is required.

Core competencies

Customer relationship management 

• Commercial judgement 

• Negotiation and presentation 

• Market analysis 

• Planning and follow through 

• Cross functional teamwork 

• Ownership and problem solving

Performance measures

Targets will be agreed with the Country Manager and assessed jointly with relevant sales owners where applicable. Measures include incremental distribution and listings, promotional execution and results, availability and visibility in priority stores, completion of customer action plans, budget control and timely supplier support recovery.

Working conditions

Office and field based role requiring regular planned visits to customers and stores across Cyprus. Occasional attendance at promotions or events outside normal office hours may be required by prior arrangement.

How to Apply

To apply for this vacancy, please send your CV to info@sfd.com.cy 

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About Company

Swipe for Distribution Ltd