About Unicaf: Unicaf is a leading international organization working with British and American universities who provide high-quality online education to students worldwide. With a diverse and global team, Unicaf offers a multicultural and dynamic work environment focused on academic excellence and innovation.
Role: Automations and Optimizations Officer
We are looking for a detail-oriented and skilled Automations and Optimizations Officer to manage and improve our marketing automation systems. You will help deliver targeted campaigns across email, SMS, and WhatsApp, support lead engagement, and improve internal workflows.
Key Responsibilities
Manage contacts, segments, templates, and workflows in our automation platform
Run bulk campaigns across email, SMS, and WhatsApp
Build and optimize automation workflows to support business goals
Track performance (opens, clicks, conversions) and suggest improvements
Maintain clear process documentation
Stay up to date with automation tools and best practices
Essential Requirements:
Degree in Computer Science, Business, Information Systems, Digital Marketing or related field
Experience with automation tools (e.g. Zapier, Brevo, or similar)
Understanding of lead management and customer journeys
Nice to Have:
Experience in education or B2C campaign
Basic HTML and SQL knowledge
Background in education, student engagement, or B2C lifecycle campaigns.
What We Offer
We are dedicated to creating a supportive, inclusive, and dynamic workplace that encourages continuous learning and professional growth.
Benefits include:
Competitive remuneration package, aligned with qualifications and experience
22 days of paid annual leave
6 days of paid sick leave per year, available after the probation period
Provident fund scheme, available after the probation period
Additional free leave days, offered by management during the Christmas and Easter holiday periods
To Apply:
Interested candidates are encouraged to submit their applications detailing relevant experience and qualifications to vacanciescy@unicaf.org, using ‘Automations and Optimizations Officer’ as the subject line.
Only shortlisted candidates will be contacted.
We look forward to receiving your application!
Job Categories
IT Support, Systems and NetworksProduct, UX/UI & Digital DesignDigital & Performance Marketing
Posted: 14 Sep 2026Expires: 14 Oct 2026Ref. No. 7015470
About Company
Unicaf Ltd
Unicaf is the leading online higher education online platform with students from 156 countries and we are addressing an underserved part of the Higher Education market through an affordable and flexible learning model. We have a physical presence in 12 African countries and we are in partnership with UK, US and African universities.
We continue to expand through the online provision and a growing network of university campuses and learning centres through which it can service blended and open learning options.
Unicaf developed a state-of-the-art cloud-based digital platform of tightly integrated technology and services which is used to recruit, enrol, teach and support students at scale. We use the latest technology and innovative tools to enhance the effectiveness of instructional methods and improve the student learning experience
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