Job Description

SEO Content Writer    

The Role: 

We are looking for a driven and analytical SEO Content Writer to support the growth and performance of the Group's media publishing partnerships through effective SEO strategies. In this role, you will identify organic growth opportunities, optimise content and website performance, and collaborate with cross-functional teams to improve visibility, traffic quality, and conversions across partner media websites. You will also help ensure our partner content performs effectively across traditional search engines and emerging AI-powered discovery platforms.

The main responsibilities of the position include:

• Analyse partner website and content performance to identify opportunities to improve organic visibility, user engagement, traffic quality, and conversions.
• Conduct keyword, competitor, and search intent research to develop SEO strategies and content roadmaps aligned with partner objectives and business priorities.
• Create and optimise SEO-focused content, including comparison pages, reviews, landing pages, product descriptions, and industry articles, while ensuring compliance and alignment with user search intent.
• Optimise on-page SEO elements, identify content gaps, and enhance existing content to improve search visibility, user experience, and conversion performance.
• Monitor SEO performance and provide data-driven insights and recommendations to maximise organic growth across partner websites.
• Conduct international SEO research to identify opportunities across priority markets and support regional content strategies.
• Collaborate with the SEO, Partner Relations, Business Development, and Content Marketing teams to support SEO initiatives across partner publishing websites.
• Stay up to date with SEO trends, search engine algorithm updates, AI-powered search developments, and emerging technologies to continuously improve performance. 

Main requirements:

• Bachelor's degree in marketing, Business, Communications, Finance, or related field.
• At least 4 years of experience in SEO, content writing and optimisation,  or a similar role, with hands-on experience driving organic growth.
• Experience managing SEO initiatives across multiple websites or another performance-driven digital environment.
• Proven experience creating and optimising SEO-driven content, including articles, reviews, landing pages, and other conversion-focused assets.
• Strong knowledge of SEO best practices, search engine algorithms, keyword research, and SEO tools such as Google Analytics, Semrush, and Similarweb.
• Strong analytical, writing, and communication skills, with the ability to translate data into actionable insights and create engaging, user-focused content.
• Excellent organisational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.
• A proactive mindset, strong sense of ownership, and the ability to collaborate effectively with cross-functional teams.
• Excellent verbal and written communication skills in English. 

Benefit from:

• Attractive remuneration package plus performance related reward 
• Private health insurance
• Corporate pension fund
• Intellectually stimulating work environment
• Continuous personal development and international training opportunities 

The Hiring Experience: What Awaits You

• Let’s Connect – Intro Chat with Talent Acquisition
• Deep Dive – First Interview with Your Future Team
• Bring It to Life – Role-Specific Take-Home Task
• Final Connection – Final Interview 

All applications will be treated with strict confidentiality!

How to Apply

APPLY HERE!

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About Company

XM

XM is a leading international FinTech company, committed to shaping the future of online trading through innovative solutions. Established in 2009, XM has grown exponentially with a global team of over 1400 employees around the world. Headquartered in Cyprus, XM also operates from offices in Greece, UK, UAE, USA, South Africa, and Uruguay. Guided by its core values, Big. Fair. Human., XM consistently ranks as a top-rated workplace, having received Platinum accreditation from Investors In People, alongside consistent recognition as one of the top Best Workplaces™. 

If you're a motivated and passionate professional eager to contribute and grow, we welcome you to explore our current job openings and apply to be part of a team where your potential can truly shine. www.xm.com/careers