Job Description

About Unicaf:   Unicaf is a leading online higher education platform facilitating universities in providing affordable and high-quality online higher education to underserved markets. As we continue to expand our operations, we are seeking to recruit a Digital Marketing Officer to join our Digital Marketing Department.

 

Key Responsibilities:

·         Plan, execute, and manage paid campaigns across various channels including Google Ads, Facebook,           Instagram, LinkedIn, and other relevant platforms.

·         Monitor and analyze campaign performance, providing detailed reports and actionable insights.

·         Ensure campaigns are aligned with the overall marketing strategy and brand guidelines.

·         Conduct market research and competitive analysis to identify opportunities and trends.

·         Collaborate with the content and design teams to create compelling ad creatives and landing pages.

·         Stay up-to-date with industry trends and best practices in digital marketing and paid advertising.

·         Test and evaluate new advertising channels and platforms.

 

Qualifications:

·         Bachelor's degree in Marketing, Business, or a related field.

·         +1 year of work experience in managing paid campaigns across multiple channels.

·         Excellent knowledge of the English language.

·         Proficient in using analytics tools, such as Google Analytics.

·         Certifications are considered a plus.

 

What We Offer

We are dedicated to creating a supportive, inclusive, and dynamic workplace that encourages continuous learning and professional growth.

 

Benefits include:

·         Competitive remuneration package, aligned with qualifications and experience

·         22 days of paid annual leave

·         6 days of paid sick leave per year, available after the probation period

·         Provident fund scheme, available after the probation period

·         Modern, technology-equipped office spaces

·         Free parking space

·         On-site cafeteria, frequently providing complimentary lunches

·         Flexible working hours

·         Additional free leave days, offered by management during the Christmas and Easter holiday periods

 

To Apply:

Please send your application to vacanciescy@unicaf.org, using ‘Digital Marketing Officer’ as the subject line.

 

Only shortlisted candidates will be contacted.

How to Apply

Interested candidates are kindly requested to send their CV to the HR Manager at vacanciescy@unicaf.org.

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About Company

Unicaf Ltd

Unicaf is the leading online higher education online platform with students from 156 countries and we are addressing an underserved part of the Higher Education market through an affordable and flexible learning model. We have a physical presence in 12 African countries and we are in partnership with UK, US and African universities. We continue to expand through the online provision and a growing network of university campuses and learning centres through which it can service blended and open learning options. Unicaf developed a state-of-the-art cloud-based digital platform of tightly integrated technology and services which is used to recruit, enrol, teach and support students at scale. We use the latest technology and innovative tools to enhance the effectiveness of instructional methods and improve the student learning experience