Category Marketing Manager
Job Description
Would you like to grow your marketing career and work with international markets in a strong FMCG company?
We are a Ukrainian manufacturer of beverages and snacks, with products представлені in 25+ countries worldwide. Our brands — Shake, Revo, Non Stop, Pit Bull, and others — are well recognized by consumers and continue to actively expand their presence in international markets.
We are currently looking for a Category Marketing Manager to join our team in Cyprus and work on the development and scaling of our product portfolio across international markets.
This role is ideal for a professional who wants to gain hands-on experience working with different countries, international product launches, and multicultural markets, while contributing to the strategic growth of the brands.
Your responsibilities:
- Build and manage the brand portfolio and SKU structure in international markets; analyze assortment and competitors
- Launch new products and adapt existing ones — from idea to market implementation
- Coordinate certification processes and adapt labeling and packaging in line with local market requirements
- Collaborate with R&D and external partners on product innovations
- Plan and execute marketing support activities: ATL, BTL, POSM, trade marketing
- Work with contractors: tenders, production processes, and documentation support
- Participate in international exhibitions: organization, execution, networking
- Develop pricing, product specifications, and partnership terms; support importers and distributors
- Coordinate logistics processes, equipment relocation, and work with unique raw materials
- Work with market data sources: Nielsen, MRC, Global Data
- Conduct and support market research; analyze market potential
- Optimize the product portfolio and calculate the effectiveness of business models
We expect from you:
- Higher education in Marketing or Economics
- At least 2 years of experience as a Marketing Manager / Group Brand Manager
- Experience in independent project management
- Confident Excel user (pivot tables), Word
- Understanding of pricing principles, assortment analysis, and key brand performance indicators
- Basic knowledge of Nielsen, MRC, and internal company reporting
We offer:
- A role in FMCG company with a growing global presence
- A supportive multicultural team
- Opportunities for professional growth and involvement in international projects
- Competitive salary aligned with the local market
- Performance-based bonuses (KPI system)
- Business trips and participation in international exhibitions
The chance to directly influence the development of well-known brands in international markets
Interested in joining our international team in Cyprus? Send us your CV — we would be happy to get to know you!
How to Apply
Interested candidates are kindly requested to send their CV to the HR Manager at hiring@newproducts.com.
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About Company
AQUA NRG INVESTMENTS LIMITED
The investment company AQUA NRG INVESTMENTS LIMITED (“Aqua”), established in 2009 in Cyprus, implements investment projects in Ukraine and Azerbaijan in such industries as the production and sale of low-alcohol beverages, as well as the production of soft and energy drinks. The company owns well-known brands such as PIT BULL™, APPS™, SHAKE™, REVO™, NON STOP™, and several others.
In 2017, “Aqua” invested in the construction of a modern brewery in the city of Zhashkiv in central Ukraine. The brewery complex was acquired in Germany from the well-known Martini concern and, after its launch in 2019, became one of the largest breweries in the region. In addition to producing classic beer brewed according to proven German methods, the brewery is capable of producing original beer-based cocktail drinks.